Have you ever felt hesitant to embrace a title or role that, deep down, you knew you were already fulfilling?
In the journey of self-discovery, sometimes the labels we resist are the ones that truly define us. This is the realization that led me from being a graphic designer to stepping into the realm of a Small Business Brand Consultant and Designer.
For the longest time, I shied away from the terms "business strategist" or "coach." They seemed like distant worlds that didn't align with my identity as a graphic designer. Little did I know that I had been strategically navigating my own business for over a decade, inadvertently qualifying myself for a coaching role. The calling to enter the coaching space had been there for years, but self-doubt held me back.
The first season of my journey, documented for all to see, was a raw and emotional processing platform. It was my attempt to clear mental space, to shed beliefs that I was unqualified to dispense business advice. Surprisingly, these beliefs persisted despite successfully running a part-time graphic design business while being a full-time mom raising twins.
As the new season dawns, expect a shift in focus. Season 2 will be a deep dive into the intricacies of building a successful business in the online space. We'll explore branding basics that often go unmentioned, uncovering the ugly truths about audience building. I'll share my personal methods for crafting the visual aspect of your brand—what truly matters and what's a mere time sink.
It's time to fully embrace our roles as experts, irrespective of formal degrees. Social proof, after all, means little if you haven't lived and breathed the challenges. Personally, I hold a degree in graphic arts, but I've never been featured in high-profile places. As it turns out, those are mostly vanity metrics. So, if you're ready to put in the hard work and build something you genuinely enjoy waking up to, I'm here to show you it can be done—because I did it.
The upcoming season promises seven episodes packed with insights, starting on Wednesday, January 3, 2024. Join me as we declutter our minds and start crafting the dream life we envision. It's time to unleash our potential and turn aspirations into reality. Stay tuned for a journey of growth, resilience, and the pursuit of a fulfilling life.
