HOW YOU
MARKET.
Rethink
A marketing resource for established business owners who want to know what still works, what’s changing, and what we can finally stop doing.
YOU DON’T NEED MORE COACHING...
Rethink Your Marketing is a bit different. It’s not really a newsletter or a blog. It’s a hybrid advice column like you’re reading "Gossip Girl" but for marketing an already built business.
I write about the data I’m seeing, what AI is changing, what still works for established businesses, and where I think we’ve made marketing considerably more complicated than it needs to be.
What YOU’LL FIND…
What Still Works
The marketing principles and strategies that continue to drive real business, even when the platforms around them change.
What’s Changing
AI, search, social media, consumer behavior, and the shifts worth understanding before they start affecting your business.
What We Can Stop Doing
Marketing habits we keep repeating because someone told us we should, even when the data or the business no longer supports them.
Better Messaging
How to say what you actually believe, communicate what makes your business exceptional, and give people something worth remembering.
Becoming Top of Mind
Practical ways to stay relevant and recognizable with the people most likely to book, buy, return, or tell someone else about you.
Growth Beyond Posting
Outreach, referrals, search, partnerships, community visibility, and the other pieces of marketing that exist outside your social feed.
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The high-altitude view.
Weekly perspective on what’s happening in marketing, what I’m seeing in the data, and the questions I think established business owners should be asking.